Accepting you do not know enough is no defeat. It means you have an open mind and you are accepting to investigate more to understand something better. A client of ours has decided to undertake some Primary Research. Basics, one would say. I fear that too many companies do not investigate enough before a new [...]
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Whereas the word “Diamonds” will create a very particular sensation in most women, there is one thing that comes to my mind when I hear this word…… James Bond. When the film “Diamonds are Forever” was screened in 1971, I was -6. Over the years, I still got to watch the film a couple of [...]
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When someone starts speaking about his business I get different reactions, and these are usually based on how excited and engaged the person in front of me is. Although by nature there are sectors that intrigue me more than others, I am usually hooked by those people that are totally absorbed by what they are [...]
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As a food and wine (and single malt whisky and grappa and….) lover, one may just imagine how enthusiastic I was when Joséf Bonello called me to speak about his new project. A wine club that is not associated to any local wine producer or wine importer. A club that will provide training, events, visits [...]
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Making client presentations is an exciting process. This Thursday I went to present Raw Biscuits to an important player in one of the retail sectors. The presentation went well and I got to know some interesting people. It fascinates me how people may connect so quickly with others if all are sharing the same philosophy. [...]
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People are spending less time watching ‘Bay Watch’ and spending more time watching eBay.
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Times are changing and so do we. Are your employees ‘wasting’ your precious ‘time’ on Facebook?
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Cooking is an art. It requires patience, creativity and care. Using the right ingredients in the right doses is mastered through practice. Only the very passionate achieve the best results. We love cooking and we love baking, but we have the same passion for marketing, generating ideas and enjoying technology. In fact this is what [...]
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Bread is a staple food that invokes our senses very strongly. In the Mediterranean, and Malta in particular, we are exceptionally proud of our bread and constantly claim that we are the best at making and baking it. What’s for sure is that the genuine Mediterranean bakers throw in a lot of passion into this [...]
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What is it that makes us so interested in understanding how our clients’ markets work, or what the consumer is really thinking before he purchases (or not) one of our client’s products? Most of the times our clients are able to identify their consumers’ needs relatively easily but not always is it possible to convert [...]
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Many times companies find themselves in the midst of executing without enough time to look at things from above. Looking back, one then feels he or she missed out on something important, or feels it is too late to go back and start all over. This results in a waste of money, time and missed [...]
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